FOR LIFE

This was the first initiative work I did back in 2006 and occupies a very special place in my heart. In fact, this was the first piece of work I did in my career. This idea was germinated when I thought about how safe a Volvo could be if the brand was as confident as to test it on glass crash test dummies. I'm always grateful this was done with the guidance under the amazing Sonal Dabral, Andrew Lok, and Eric Yeo at Ogilvy & Mather, Singapore. It’s no longer exciting now but this truly started my career in advertising.